Cabinet has approved a national communications policy aimed at harmonising and coordinating government messaging across ministries, departments, agencies, and local governments.
The Minister of ICT and National Guidance, Chris Baryomunsi, told the Nile Post that the policy, presented to Cabinet after a lengthy review, is designed to streamline how government entities communicate with the public.
According to Baryomunsi, the framework establishes a coordinated and harmonised approach to disseminating information, addressing the challenges posed by the size and structure of government.
“Government is big. We have communication structures in various ministries, departments, and agencies, as well as in local governments. The purpose of this policy is to coordinate that communication function,” he said.
Baryomunsi explained that previous communication policies were outdated, developed when traditional print and electronic media dominated, and did not reflect the growth of digital platforms and social media.
“In the past, we mainly had traditional print and electronic media. Today, digital platforms and social media have become dominant in communication, and there was a need to update the policy to accommodate these developments,” he said.
The new framework will guide government entities on consistent messaging, ensuring that communications are aligned with modern technologies and coordinated across institutions.
Officials expect the policy to improve consistency, efficiency, and responsiveness to evolving digital communication trends.
